As small business entrepreneurs ourselves, we understand the challenge of balancing creativity with operational needs. Both are equally important, but it can feel intense when you don’t have a team or partner to share those tasks. Especially when you have a great idea for your business, but don’t know where to start.
Have you ever listed out all of the things that need to happen and stalled out on the tactical implementation? It's called "analysis paralysis" - overanalyzing or overthinking a situation to the point where forward motion stops.
There are solutions to this. You can write a list and work on prioritization. Break your list into actionable steps, work backwards from a large goal or a fixed timeline - but even that can be daunting.
Another option is to build a team that you trust to truly listen, break down the steps, and take them on as if it were our own. And when hiring a staff is not feasible, consider exploring a team-for-hire solution.
Marketing your start-up or small business is an exciting step. It’s your moment to announce all the wonderful things your product, service, or offering can bring to the masses. But while exhilarating, it can also be complex and overwhelming. There are so many options: Google, Instagram, email - just to name a few.
Determining the right channel for your business is critical to the success of your marketing campaign, not to mention the organic growth that would ideally follow. The key is to identify your target customer and then find out where they "live".
Our speciality is understanding all the platforms available to engage your community, whether just beginning to introduce yourself or connecting with your existing customer base. Not only do you want to reach your customers, but you want to do so in a meaningful way.
A lot of great ideas come out of thinking in solitude. The idea that started your business might be one of them. And while many of us do our best work alone, quiet and focused, strategic moves can be better served as a collective activity. We all have to admit that one person cannot be an expert on every aspect of their business strategy and it is common to run into mental road-blocks when you are bouncing ideas off... well... yourself.
Having access to a thought partner allows you to expand the dialogue, talk through road-blocks and entertain new ideas.
When you’re looking to make the next move in your business, but don’t have the means to vet, hire, and train a fully staffed marketing team - know that there are resources available to help you create your own support team, to brainstorm ideas, and discuss goals in a way that resonates with your mission and drives direction.